Liza Gershman, an award-winning photographer and accomplished writer, has nearly two decades of industry experience working in all facets of Commercial photography. Liza's extensive background includes Creative Direction and Art Direction, wardrobe, prop and set styling and has as a full-time dedicated producer on her staff.
Specializing in Lifestyle, Food and Travel, Liza's passion for food, people, and culture, have given her the opportunity to photograph in more than 51 countries and 47 U.S. States during her career.
Best-Selling Author and Winner of the Gourmand Cookbook Award (2018), with a Master's Degree in English & American Literature and a Photography degree, Liza has nearly two decades of industry experience working in all facets of Commercial and Editorial photography and writing. Liza’s 12 published books and hundreds of newspaper and magazine stories have enhanced her storytelling abilities in her extensive professional background, which includes Creative Direction, Art Direction, Producing, Event Production, Wardrobe, Prop and Set Styling.
Liza’s 12th book, Cuban Flavor, has garnered many accolades, and has been touted on CBS, in National Geographic, Travel & Leisure, Budget Travel, NPR and many additional local and national publications and radio shows. Liza was honored to speak for Talks At Google, and on the prestigious campuses of Twitter, Oracle, and Disney to name a few.
As a photographer and Art Director, Liza regularly teaches, writes and presents for celebrated companies: Creative Live and Canon USA. She was honored to nationally launch the 6D for Canon, and the T6. Prior to that she worked as the in-house Senior Digital Photographer for Williams-Sonoma and continues to freelance for clients such as Goldman Sachs, Hyatt Hotels, Restoration Hardware, Safeway, Party City, Getty Images, AirBnB, Visa. In 2010, Liza was Governor Jerry Brown's campaign photographer, and in 2014 was a photographer for the RedBull Youth America's Cup.
As a storyteller, Liza’s written work has garnered many accolades. She was a regular contributor to the San Francisco Chronicle Travel Section, writing tips on top destinations for a monthly column called “5 Places”, and continues to write about travel, food and culture in articles and book form.
Liza is professional, friendly and makes you forget you're in a photoshoot. She has great vision if you're unsure what you want, will work with you if you know what you want and listens to your feedback. Liza helps guide you to look your best without you even knowing it. She also has a great team to help you look your best.
Liza is very knowledgeable but also very relatable. Her classes are packed with technical knowledge but fun and easy to follow.
Liza is a breath of fresh air. She has really terrific insights as to what makes a photo work. From color, placement, perspective, texture and light she is a true artist! Liza's professional with many years of business acumen. I enjoy working with her because she understands business and conducts herself like a professional business woman.
I love teaching people photography. We will meet and talk about your interests and experiences and talk about the tools you plan to use. Let’s look at a few photos you’ve taken, and a few photos you love that someone else has taken. Then let’s go out and shoot! The best way to learn is in the process. I will guide you each step of the way. Once we have some new imagery based on photo tips we can edit together and wrap up the day.
I’ve been teaching photography for CanonUSA for 5 years, and working as a professional for 15
I attended Rocky Mountain School of Photography and the Academy of Art.