For more than 25 years, Michael Johnson loves to create brand experiences that drive action. As a designer and creator, Johnson started his career as a copy editor with the New York Times Regional Group before becoming a design editor with Gannett Newspapers and later as an account manager with Edward Jones.
Johnson earned his Masters of Professional Studies in publishing from The George Washington University; his Masters of Science in integrated marketing communication from West Virginia University; and his Master of Fine Arts from Liberty University. His MFA thesis focused on the lack of diversity in the publishing industry, with a particular focus on the historical depiction of black people through the lens of the Christian church.
Johnson’s specialties are in print project management experience and knowledge of web production comes from positions in publishing, graphic design and marketing communications. He offers a unique combination of creativity and analytical skill with the ability to assess both vantage points to create cost-effective solutions for both internal and external clients.
I enjoy the process and the creativity involved in the design process, particularly in the area of creative problem-solving.
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I interview each prospective student. My initial interview is a get-to-know-meeting, where I try to find out the person's reason or interest in the field. I then give the student a graphic design pre-test to find out about the person's knowledge of the field.
During the second interview, I explain how I work, what are the general expectations and discuss what makes the person a good fit for my style of teaching. At the end of the interview, I determine whether the person is a good fit and begin scheduling meetings, if necessary.
I am the founder of the Graphic and Digital Design pathway as the graphic design instructor at the Northwest School of the Arts, a visual arts school in Charlotte, N.C. I have an MFA in graphic design, a master's degree in publishing and a master's degree in integrated marketing communications. I previously taught at the University of South Carolina Upstate and have more than 25 years of corporate management in journalism, publishing and marketing communications.