I tailor my lessons to every students specific goals.
I understand that not every student is looking to become a virtuoso, and so I may focus the lessons for those students more towards the specific goals of the student, with some relevant music theory sprinkled in if it seems appropriate.
On the flip side, I will throw everything a student can handle at them, if they intend kn going as far as possible with their lessons, but I'll do it in a way that is manageable, and most of all, fun.
Regardless of a student's particular goals, I always make it a point to ask for favorite songs and artists, and build a specific lesson plan with that info