Hello everyone, my name is B.J Bello. I am a retired professional athlete turned high-performance strategist, known for transforming lives through discipline, mindset, and purpose. Blending years of elite athletic experience while playing Division 1 football and continuing my career playing 6 years in the NFL. Combining this experience with deep emotional intelligence, I help individuals build confidence, consistency, and control — in the gym and in life. My approach goes beyond reps and routines; it’s about developing the mentality to win, no matter the obstacle.