BMC Performance Coaching, established in 2018, operates in and around Chicago, Illinois. As a personal training facility, they offer 1-on-1 training and specialize in triathlon training, swim, and cycling instruction. Their mission is to develop their clients' understanding of proper strength training and form. Catering to a wide age range from 25 to 55, they aim to help clients become better "every day athletes". They also offer comprehensive training plans for various events, from beginners to seasoned athletes. Their top priority is to ensure their athletes approach races confidently and healthily.