About
Expertise
I have coached thousands of athletes over the past 25 + years-. You can’t fake that kind of experience. You will train with someone who has seen it all, and knows how to help you- no matter the circumstance or challenge.
Personal Attention
As an SBX Athlete, you have access to coaches and your questions are answered in real time, by your coach. From nutrition, hydration, recovery, technique, and anything else you might need.
Extensive Resources
As a member, you will gain access to our vast library of over 840 unique workouts, hundreds of unique articles, videos, training tips, nutrition, and dozens of ready-to-go training plans for varying distances so you can start now.
SBX Training provides products and services to help you achieve your health and fitness goals.
* Personal, unique training crafted to fit YOUR life
* Membership with exclusive access to ALL the triathlon resources you need
* App with access to your daily schedule and resources from everywhere
* Group and Individual private training sessions
* Bike Fitting and Swim Analysis
* Custom Nutrition Plans
* Vast Library of hard-earned training knowledge constantly updated
* Community support from the SBX Team of athletes in over 30 countries
* Junior Development expertise for young triathletes
I have passion for teaching and helping people to get healthier, improve fitness and achieve their goals.
Reviews
Paola P.
Charlse S.
Larry C.
Ian G.
Bijan R.
Jon H.
Frequently asked questions
What is your typical process for working with a new student?
Expertise
I have coached thousands of athletes over the past 20+ years-. You can’t fake that kind of experience. You will train with someone who has seen it all, and knows how to help you- no matter the circumstance or challenge.
Personal Attention
As an SBX Athlete, you have access to coaches and your questions are answered in real time, by your coach. From nutrition, hydration, recovery, technique, and anything else you might need.
What education and/or training do you have that relates to your work?
Sergio Borges was an elite level Ironman distance triathlete. He has dedicated the last 25 + years to studying the ART and science of triathlon training. During this time, he has competed in hundreds of races of all distances including 23 Ironman races around the world (9:38 PR), over 60 half ironmans (4:12 PR), qualifying for the Hawaii Ironman World Championships seven times. Sergio has also been nominated as "All American" by USA Triathlon, 10 times. After a decade of investment banking, he decided to apply his expertise to triathlon coaching. In 2003 after contesting the traditional training for many years, Sergio developed the innovative and effective training method - Inverted Periodization.
Sergio's history in triathlon has contributed to the emergence of many of today's top California-based Pro and Age Group talents. Backing his hands-on success are credentials that stand out on the busy California triathlon scene, including:
- Level III USA Triathlon coach
- Level II ITU Triathlon Coach - Junior and U23 Development
- Level II USA Cycling coach
- Certified Ironman University Coach
- Former Head coach of the UCSD Triathlon Team (3 time National Champions and#1 Women Team 2006-2010)
- Former Head Coach of the UCI Triathlon Team
- Head Coach of the High Performance Paratriathlon Camp at the Olympic Training Center
- Head Coach of the First ever Paratriathlon Camp by Challenge Athletes Foundation
- Head Coach, USA Team (Elite, U23 and Junior) at the 2008, 2004 and 2003 Duathlon World Championships
- USAT Coach at Collegiate National Camps and Recruitment Camps at the Olympic Training Center
- USAT Lecturer at Coaching Level I and II Clinics
- Founder of the first Kids Triathlon Program in San Diego in 1998
- Contributor to three sport magazines and sites including ironman.com, TriFuel.com, Xtri.com, etc
- Over 145 athletes qualified for IM World Championships in Hawaii to date
- Feature lecturer in the Triathlon World Summit
- Contributing author of the USA Triathlon first ever book - Complete Triathlon Guide
Do you have a standard pricing system for your lessons? If so, please share the details here.
$90 per hour . Package available for local athletes
How did you get started teaching?
I started coaching / teaching in the early 90's. First we're friends ask9ng me to help the, with their running, swimming an triath;on techniques and training. Later word of mouth started.
What types of students have you worked with?
I have coached over 1,000 athletes from kids to older adults. There are no limits to whatyou can learn and evolve if done it right !
What advice would you give a student looking to hire a teacher in your area of expertise?
Experience is very important but also the ability the coach has to communicate with the athlete. It's not about how much the coach knows but how efficient he/she is in passing the information.