
About
My name is Dave Frantz, and I am a full-time Teaching Professional at Heritage Harbour Golf Club in Bradenton. I am a current High School Golf Coach and a member of the Florida Athletic Coaches Association Hall of Fame, and was voted "Coach of the Year" three times. I have four decades of golf teaching and coaching experience and I guarantee I can help you reach your goals!
I have been teaching golf classes, giving clinics and running camps for over 30 years. What sets me apart is that I am a teacher in every sense of the word! Most pros have spent more time in the pro shop than they have with their students. As a (retired) professional educator, (retired) golf coach, AND a teaching professional, I can help you see, feel, and think your way to better golf - and have fun while doing it!
I am hands-on, fun, and energetic. I use the Hudl Technique video analysis, Mevo Flightscope, a wide variety of training and instruction aids, and an experienced eye to identify problems and prescribe solutions.
I really enjoy talking to my students about their games, devising a plan that is convenient, affordable, and achievable- and having fun while "working" that plan. If it isn't fun, then I'm not doing my job! Helping a player see, feel, and execute shots they have not been able to consistently produce fuels my enthusiasm. That's something I've loved since my high school (playing) days!
Specialties
Experience level
How often
Student age
Goals
Owns golf clubs
Photos and videos




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Frequently asked questions
What is your typical process for working with a new student?
I like to meet for few minutes and discuss a student's history in the game, trouble areas, "favorite" clubs, etc. Above all, I want to know what he/she wants to get out of their session(s) and how I can help. For beginners, my primary goal is to make them feel at ease, and explain how I will help them play the game they want to start!
What education and/or training do you have that relates to your work?
I have worked closely with junior players for almost 40 years. I have been a coach for 32 years, a tournament player for 40 years, and a psychology teacher for 15 years. I have worked closely with some of the best teaching pros in the game, as well as run clinics featuring these pros for 25 years. I am also certified in the Rules of Golf, and have attended rules clinics for over 25 years.
Do you have a standard pricing system for your lessons? If so, please share the details here.
$80 for an hour lesson. Juniors are $70 for a single lesson. Couples are $100 per hour, groups of 3 or more are $150. Committed juniors are offered a reduced price based on my Champions Golf Academy pricing: 10 lessons for $600. See me for more details on lesson packages and playing lessons.
How did you get started teaching?
I was always the player in high school and college who was the "student of the game". I subscribed to the only mass-produced instruction at the time (Golf Digest and Golf Magazine) and practiced every tip/lesson in each monthly issue as soon as it came out. This habit made me the "expert" at my school, and I even gave tips to my teammates.
What types of students have you worked with?
I have worked with all levels - from my brother who played on the PGA Tour and competed in 11 major championships, to fellow top amateurs in Florida, to Division I collegiate golfers, to intermediate and beginner adults in my area, to junior golfers as young as 5 years old at my summer "Champions Golf Camps". I currently have 10 talented junior golfers enrolled in my Champions Golf Academy. I also do many beginner lessons, and quite a few accomplished/return to golf lessons as well.
Describe a recent event you are fond of.
I recently enjoyed giving a married couple a group lesson. Both are rather new to the game and it was an awesome experience for all three of us I believe. In two hours we covered the entire game of golf from grip posture and alignment to swing basics to short game – and laughed all the way through it!
What advice would you give a student looking to hire a teacher in your area of expertise?
As I said in my bio - convenient, affordable, personable, and fun is what a student should look for.
What questions should students think through before talking to teachers about their needs?
What are my past problems, and what have my previous teacher(s) - if any- said about my swing/game?
What do I really want? Is that realistic, attainable?