Prime By Design Athletics

Prime By Design Athletics

5.0 (5)
5 hires on
1 employee
2 years in business

About this pro

I grew up playing sports and competing. I was never the biggest or the fastest on the team and I found myself working twice as hard as most in order to compete. One thing I learned was that just playing and practicing wasn't going to get me to the level I wanted to be. I struggled to build muscle and eat right. I searched the internet for the "best exercises to increase speed and power". All of these ventures produced little to no results leaving me frustrated and wanting more.  My passion and desire to improve and become the best athlete I could be lead me to read, learn and develop a system that not only unlocks your athletic potential, but also reduces the chances of injuries. I am 100% committed to providing my clients an education and experience that they can use far beyond our 1 on 1 sessions to elevate their performance and lifestyle and get the results they want.

My service is different from others in that I focus on developing my athletes/clients as a whole and not just individual skills by explaining the how and the why to everything we do.

I have been training and improving my performance for over 14 years. I coached junior high and high school basketball for 7 years. I also coach and personal train athletes in speed and agility, vertical jump, Olympic lifting and general strength and conditioning for over two years. I coach at CrossFit Endless Summer and I train athletes through my company Prime By Design.

I hold a NASM personal training certificate.  A NASM Performance Enhancement Specialist certificate and a CrossFit Level 1 Certificate. 

You can go to my Instagram and checkout some of my work. 

What I enjoy the most is helping athletes execute physical and mental feats that they did not know they had the ability to do. 

I also enjoy the the journey of watching my athletes progress and become not just better athletes, but also become well rounded humans.

Read more about this pro


Chandler, AZ 85224
Email verified
Phone verified

5 Reviews


  • Tarvis Edwards

    Josh is very knowledgeable, gifted, and experienced a total body fitness and specialize in getting student-athletes like myself ready and conditioned to play the game. I highly recommend Josh as I’ve seen instant results when it comes to body fitness and health.

  • Leon

    Great stand up guy. Keeps it real , wants the best for you & will give you quality work with quality time. #RealDeal

  • Elijah mead

    Josh is the best in the business. I really like everything about the program!!

  • Dana Ward

    Took his time to explain form and function clearly.

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Photos & Videos


What is your typical process for working with a new student?

First 10 minutes of the session involves a conversation about previous injuries and goal setting.

Next 10 minutes involves a movement assessment to identify the under active and over active muscles. 

Next 10 minutes address any movement compensations and develop plan to correct compensations.

Next 45 minutes include workout and personal training with cool down.

Last 15 minutes consist of debrief of workout, conversation and nutrition and recovery.

What education and/or training do you have that relates to your work?

NASM CPT certification

NASM PES certification

CrossFit level 1 certificate

Have 20+ years of playing and training in basketball. Have  7 years of coaching teams and training individual athletes from jr high to over seas pro level. 

Do you have a standard pricing system for your lessons? If so, please share the details here.

Strength and conditioning/speed and agility

1st session $79

Includes goal setting, movement assessment, workout and nutrition and recovery consultation. First session also includes free home workout.

Single sessions $60

3 session package $135

5 sessions package $200

12 session package $420

Skills training (dribbling, shooting etc)

1 session $40

3 session $99

5 session $150

How did you get started teaching?

I was an elementary and jr high school teacher for 7 years. Through my teaching career I taught and coached the school's jr high and high school boys and girls basketball team. 

As a teacher and coach I took my teams to the playoffs 6 out of the 7 years. These were the school's first appearance in the playoffs I'm school history. 

As a teacher and coach I experienced the positive affects that sports had on young student athletes. Playing sports helped the students build self confidence, team work, self discilpine, and drive to achieve personal and team goals. 

One of the biggest changes I saw was the students athletes attitude towards academics. Kids started to care about grades and learning in order to maintain their spot on the team but also enjoyed the challenges of academics.

After leaving teaching I decided to continue coaching in order to provide student athletes with opportunities outside of their school season. Keeping their focus on long term goals like graduate and college became the big focus of my efforts as a coach and trainer. 

I believe sports and training provide a great foundation for self reliance and self discipline which young adults need in order to achieve their goals after high school.

What types of students have you worked with?

Worked with junior high, high school and college athletes.

I also train adults all the way to age 65.

Describe a recent event you are fond of.

Trained a division 2 offensive lineman. He came to me to work on lifting technique. After our initial movement assessment, I notice many range of motion limitations. We spent the whole first session working on his mobility.

I was surprised that an athlete at this level was not getting the coaching he needed to maximize his lifting and athletic ability. 

The following day we worked on his bench and Olympic lifts. Again I was surprised that an athlete at that level had not been given the coaching to maximize his ability. 

We both left our session happy with the progress. I am confident that the athlete will improve on the amount of weight he will be able to lift safely and solid technique. 

Looking forward to working with him during the summer to get him ready for his season.

What advice would you give a student looking to hire a teacher in your area of expertise?

Make sure to ask the teacher what their long term plan for you is.  A good teacher has an idea of how they want their student athletes to progress.

Also, make sure your teacher listen to your concerns and takes your likes and dislkke into consideration. This will lead to a more robust individualized plan that will keep you engaged and will also lead you towards your goals.

What questions should students think through before talking to teachers about their needs?

Make sure you know exactly what your goals are and don't be afraid to let you teacher know what they are.  A great teacher will take this info and talior a plan to suit your needs. 

Make sure you state your goals clearly and make them specific. I want to be a better shooter is not clear or specific. A good example of a clear and specific goal would be, "I want to be a better shooter off the dribble" or " I want to be a better catch and shoot shooter". This will provide the teacher with valuable information to plan and program a session and long term training program.