Prime By Design Athletics

Prime By Design Athletics

5.0Exceptional(16 reviews)
Offers online services
Offers online services


I have 20 years of basketball experience. I have played, coached teams and now focus on player development & performance.

Prime by Design is unique because we don’t only work on skill development but also help athletes get stronger, faster and jump higher.

We specialize in footwork, speed & agility. We believe that all performance starts from balance & footwork. From there we add blocks like legos and improve ball handling, shooting and basketball IQ.


Hired 10 times
1 employee
4 years in business
Serves Chandler , AZ
Offers online services

Payment methods

Credit Card, Venmo, Square, Apple Pay, Stripe


Number of people

Individual training, Couples training

Event to prep for

No specific event, Athletic event or competition, Vacation, Wedding

Current exercise

Customer exercises 1 – 2 times a week, Customer exercises 3 – 4 times a week, Customer exercises 5-7 times a week

Gender preference

Clients who have no gender preference, Clients who want male trainer only

Medical concerns or injuries

Back problems, Joint pain, Asthma, Other injuries or medical conditions


Younger than 18, 18 – 22 years old, 23 – 30 years old, 31 – 40 years old, 41 – 50 years old

How often

Customers who want to meet once a week, Customers who want to meet 2 – 3 times a week, Customers who want to meet 4 – 7 times a week

Fitness goals

Build muscle, Gain flexibility, Boost stamina and endurance

Photos and videos

  • Reviews

    0 reviews

    Andrea B.

    My daughter Eliyah started training with Josh about a year ago and we couldn’t be more pleased with the improvement and progress that she has made. Having her train with Josh is one of the best decisions we’ve made to get her to where she’s at now. Josh puts a lot of thought into what she needs and what we want her to work on! She is a completely different basketball player from when she first started training. She has built agility, strength and most importantly confidence! I love that he has certain workouts that are specifically for her and her needs. I highly recommend Josh! Thank you Josh for all the time you put in for our daughter, we appreciate you so much! 💙 Brosseau Family
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    November 11, 2022

    Eric P.

    Josh is great!. He helped my son improve his skills and bounce back from an injury. He is attentive, learns what areas need improvement, and provides focused instruction to help drive improvement. I would recommend Josh to any parent/player looking to improve their game.
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    November 10, 2022

    Austin L.

    Great communication, always on time or early, easy going, and super friendly! Helped me improve my basketball skills hugely!
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    November 04, 2022

    Melissa B.

    Before each coaching session, Coach Josh reaches out to the players to find out what skill they want/need to work on for the week and then incorporates that skill into drills he already has. Each week, Coach Josh continues to build on the skills from the week before. At the end of each session, Coach reviews all of the drills he worked on with the player during the training. Josh is personable, professional and truly dedicated to making the players he works with better. He takes time to develop relationships with his players, which allows him to “read” his players and zone in on their challenges. He breaks down drills into a step-by-step process and encourages his players through their frustrations. Both of my boys look forward to the time they get to spend with Coach Josh on the court each week.
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    November 04, 2022

    Jasmine O.

    Working with Prime By Design Athletics has been a great training experience. It was easy to work out the dates to meet for a workout and I can see the improvement in my game just from working with Josh for about 2 months. The training sessions brought attention to small details I wouldn’t have thought of.
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    November 04, 2022

    Apollo J.

    Coaching staff are very understanding and professional. Prices are very reasonable. Overall a great experience.
    ... Show more
    November 03, 2022
    Hired on Lessons

    Frequently asked questions

    First 10 minutes of the session involves a conversation about previous injuries and goal setting.

    Next 10 minutes involves a movement assessment to identify any imbalance or restrictions. 

    Next 45 minutes include workout and personal training with cool down.

    Last 15 minutes consist of debrief of workout, conversation and nutrition and recovery.

    NASM CPT certification

    NASM PES certification

    FMS Level 1

    CrossFit level 1 certificate

    Have 20+ years of playing and training in basketball. Have  7 years of coaching teams and training individual athletes from jr high to over seas pro level. 

    Strength and conditioning/speed and agility

    sessions $75

    Includes goal setting, movement assessment, workout and nutrition and recovery consultation. First session also includes free home workout.

    Skills training (dribbling, shooting etc)

    1 session $50

    I was an elementary and jr high school teacher for 7 years. Through my teaching career I taught and coached the school's jr high and high school boys and girls basketball team. 

    As a teacher and coach I took my teams to the playoffs 6 out of the 7 years. These were the school's first appearance in the playoffs I'm school history. 

    As a teacher and coach I experienced the positive affects that sports had on young student athletes. Playing sports helped the students build self confidence, team work, self discilpine, and drive to achieve personal and team goals. 

    One of the biggest changes I saw was the students athletes attitude towards academics. Kids started to care about grades and learning in order to maintain their spot on the team but also enjoyed the challenges of academics.

    After leaving teaching I decided to continue coaching in order to provide student athletes with opportunities outside of their school season. Keeping their focus on long term goals like graduate and college became the big focus of my efforts as a coach and trainer. 

    I believe sports and training provide a great foundation for self reliance and self discipline which young adults need in order to achieve their goals after high school.

    Worked with junior high, high school and college athletes.

    I also train adults all the way to age 65.

    Trained a division 2 offensive lineman. He came to me to work on lifting technique. After our initial movement assessment, I notice many range of motion limitations. We spent the whole first session working on his mobility.

    I was surprised that an athlete at this level was not getting the coaching he needed to maximize his lifting and athletic ability. 

    The following day we worked on his bench and Olympic lifts. Again I was surprised that an athlete at that level had not been given the coaching to maximize his ability. 

    We both left our session happy with the progress. I am confident that the athlete will improve on the amount of weight he will be able to lift safely and solid technique. 

    Looking forward to working with him during the summer to get him ready for his season.

    Make sure to ask the teacher what their long term plan for you is.  A good teacher has an idea of how they want their student athletes to progress.

    Also, make sure your teacher listen to your concerns and takes your likes and dislkke into consideration. This will lead to a more robust individualized plan that will keep you engaged and will also lead you towards your goals.

    Make sure you know exactly what your goals are and don't be afraid to let you teacher know what they are.  A great teacher will take this info and talior a plan to suit your needs. 

    Make sure you state your goals clearly and make them specific. I want to be a better shooter is not clear or specific. A good example of a clear and specific goal would be, "I want to be a better shooter off the dribble" or " I want to be a better catch and shoot shooter". This will provide the teacher with valuable information to plan and program a session and long term training program. 

    Services offered