Applied Defense Concepts

Applied Defense Concepts

5.0 (9)
2 hires on
2 employees
7 years in business

About this pro

My mission has always been to make an impact on the world by spreading life-saving knowledge to those willing to fight for themselves and others.
Since 2013, my company has provided martial-science training to law enforcement, military, and private citizens. These have included empty-hand combatives, edged-weapons, and firearms courses. Our strengths lie in our instructor's professional experience and our adaptible teaching style.

Every one of our instructors has spent years training in their specialized diciplines and almost all of them work actively in an occupation that utilizing them. This combination of training and experience allows us to provide our students with effective, easy-to-learn techniques that are street-proven to work. All of our firearms instructors are NRA accredited to teach handgun, shotgun, and rifle and are qualified Range Safey Officers.

Currently, we are offering private one-on-one and small group classes with myself, one of the founders of ADC! This allows us to remain flexible with your schedule and ensure you are getting our full attention. I'll come to a location of your choice for your convenience and peace of mind.

I scale to your experience level and mission. If you are a working professional who wants to sharpen your survival skills or a college student brand new to self-defense, I have techniques and practices that will be guarenteed to help you live safer.

I enjoy helping people reach their goals.  Nothing is more satisfying to me than watching the metamorphosis of a person becoming stronger, more confident, and more capable. 

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Virginia Beach, VA 23464
Email verified
Phone verified

9 Reviews


  • Nicole Bennett

    I usually don't leave reviews but I have to say that he was amazing! I was nervous about signing up for lessons since I did not have any prior knowledge or experience. That didn't matter, as he showed me every step clearly and explained the process at my pace. I learned so much and felt capable of using this knowledge in a real-life situation. Truly five stars out of five stars! 👍

  • Antwi Emmanuel

    How you receive customer

  • Hank Hayes

    Professional, knowledgeable and easy to work with..

  • Arvelle Whitaker

    Very informative classes. Instructors are excellent

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What is your typical process for working with a new student?

I typically like to discuss a client's purpose and needs first.  This can include whether or not they are seeking defensive training for recreation, personal-defense strategies, or for occupational use.  

To scale and cusomize the lesson to the student, I like to discuss their skill, experience level, and goals related to the course of study they choose.  

I use our first lesson to test and customized based on the student's performance and comfort to ensure the learning process is productive and enjoyable  

What education and/or training do you have that relates to your work?

Like many of the instructors who work with and for me, I have relevant experience and credentials that help me provide what our clients need.  They are listed below.  
-  Bachelor of Science in Criminal Justice - ODU 2013
-  19 years experience, 14 years teaching in Traditional Martial Arts Systems (Hapkido, Karate, Japanese Jujutsu, Japanese Fencing)
-  15 years experience, 12 years teaching in Mixed Martial Arts Systems (Boxing, Muay Thai, BJJ)
-  12 Years, 10 years teaching in modern combatives systems (Defensive Tactics, CQC, Military-style fighting systems)
-  Course Designer and force-on-force director for courses taught at Applied Defense Concepts LLC as well as consulting for other companies.  
-  17 years experience, 12 years teaching firearms safety, marksmanship and tactics
-  NRA certified instructor in handgun, rifle, shotgun, home defense, Chief Range Safety Officer and more
-  4 years experience as a Private Security Professional
-  5 years experience as a Private Investigator
-  6 years experience as Fugitive Recovery Agent (current)

Do you have a standard pricing system for your lessons? If so, please share the details here.

For all personal self-defense and martial arts-based classes (including edged weapons)

-  $40.00 per hour (for Single Class, whenever, wherever you want!)
-  Package - 4 Classes a month - $120.00 ($30.00 Per Class)
-  Package - 8 Classes a month - $200.00 ($25.00 Per Class, BEST DEAL)

First-time Handgun safety Classes that includes range time
- $50.00 Per Hour (does not include range, rental, ammo, and target fees)

Non-shooting Safety and handeling Classes are 
-  $30.00 per hour (all firearms)

Shooting Range Sessions for any firearm type
 - $40.00 per hour (does not include range, rental, ammo, and target fees)

Want your family or friends to train with you?  Group lessons are available upon request!  

How did you get started teaching?

I have always had a passion for self-defense and helping people.  I never knew I wanted to teach when I was younger but this grew out of seeing how much people changed and grew after learning how to defend themselves.  Removing those doubts and fears that prevent so many of us from living fuller, happier lives is not only the overall goal of my company, but one I hold for my students.  

What types of students have you worked with?

I and my company have worked with a wide variety of people from many walks of life. Men, women, teenagers, the young, and the old.  From college students to the busy working professional.  We have also had the pleasure of helping those in more vulnerable communities such as the LGBTQ community as well.  

We have the privilege of currently instructing to members of our nation's military and law enforcement, as well as scores of private security, investigation, and protective agents.  

Describe a recent event you are fond of.

We were recently asked to put on a demo at the 5.11 Virginia Beach tactical store.  We all had a wonderful time and met a lot of new faces.

What advice would you give a student looking to hire a teacher in your area of expertise?

Ensure whomever you hire to teach you "pressure tests" you.  Self-defense techniques, no matter if they are for your fist, gun, or knife, survives in your mind without pressure testing.  Also ensure that what you are being taught are sound techniques that work in reality.  

What questions should students think through before talking to teachers about their needs?

These are so important.  Training in Self-Defense, martial arts, and firearms is very rewarding but can also get someone in deep trouble if used at the wrong time.  The training process can also be challenging and so the right kind of motivation is important.  Ask yourself..

1.  What do you want to use this training for?  (recreation, fitness, confidence, self-defense, all?)
2.  How dedicated will you be to following through with training?
3.  Do you have any emotional triggers when it comes to violence?  (If you do, please tell me so I can adapt)
4.  How in-control are you of your emotions (anger)?
5.  Are you mentally and emotionally fit enough to own and train with a weapon?
6.  Will you use these skills to hurt others?
7.  Have you set goals for yourself?