Focus Center Fitness

Focus Center Fitness

5.0(3 reviews)
Offers online services
Offers online services

About

Our philosophy on training is based on one simple fact: there are many paths that can lead to the same destination. Helping our clients discover which one works best for them is what FCF ia all about.

Yoga, boxing/kickboxing, balance and agility work, and strength training are available in private and semi-private sessions. We also offer Fusion Training, a cutting-edge training system that will inspire and motivate while transforming your mind and physique.

Born and raised in the Housing Projects of East Harlem, Joe’s study and practice of the Combative arts began over 38 years ago out of necessity. He first began studying under martial arts hall of famer and Tae-Kwon-Do Grand Master, Richard Chun, in NYC. While in college, Joe fought on the St. John’s Karate team as a competitor under the supervision of Grand Master and multiple black belt hall of fame recipient, S. Henry Cho.

After working security at some of NYC’s hottest night spots, Joe decided to move away from traditional forms of Martial Arts and begin training with Master, Tokey Hill (the first american to win the WKF World Championship and has won more international metals than any martial arts competitor in the United States) on practical street fighting techniques. He was also training in American Combat (a form of combat developed as a practical fighting system used by the military).

At age 25, he began Boxing with Michael Olajide Sr. at Kingsway Boxing gym, in Hell’s Kitchen. For the last 13 years, he’s continued his Boxing training at the world famous Wild Card Boxing gym in Hollywood, CA. Wild Card is owned by Hall of Fame Boxing trainer, Freddie Roach. It is also the training home to World Champion, Manny Pacquiao. Joe is the creator of KickBox Burn, a class he’s taught in the US and throughout Europe. He’s also traveled to Europe to teach several Boxing seminars and to certify more than two dozen trainers to teach his system.

What is taught by Joe is only the best of what he has learned from his teachers. Since most of them are literally Hall of Fame inducted....what you learn with Joe is the best of the best!!!


Highlights

Hired 4 times
2 employees
26 years in business
Serves Santa Monica , CA
Offers online services

Payment methods

Credit Card, Cash, Check, Venmo, Paypal, Zelle

Social media


Details

Student's age

14 – 18 years old, 19 – 25 years old, 26 – 45 years old, 46 – 65 years old, Over 65 years old

Disciplines interested in

I can make a recommendation, Boxing, Kickboxing or Muay Thai

Experience level

No experience, Beginner, Intermediate, Advanced

Goals

For self defense, Building strength and confidence, Developing discipline, Improving physical health

Class type

Private training

Number of students

1 person, 2 people, 3 - 4 people, 5 or more people

Photos and videos


  • Reviews

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    RS

    Robert S.

    Joe is a great teacher and a great guy. His approach to boxing and fitness is well-informed and holistic -- lots of wisdom and insight in addition expertise and experience. I would recommend Joe to everyone.
    ... Show more
    July 26, 2020
    Hired on Lessons

    DS

    David S.

    Joe is an amazing teacher - knowledgeable, patient, thorough and wise. Im studying boxing with him but he coaches in many other areas of fitness including yoga and martial arts. His teaching goes beyond method and technique - Im also learning about life and about myself.
    ... Show more
    July 04, 2019
    Hired on Lessons

    MPM

    Mario P M.

    Working out with Joe is great. Hes very knowledgeable, upbeat, keeps training sessions varied so that you never get bored. Very glad I signed up with him!
    ... Show more
    April 25, 2019
    Hired on Lessons

    Frequently asked questions

    My process is simple...Assess where they presently are, Assess what their goals are... then create a program that will not only help them reach their goals ...but go beyond them
    - 30 years as performance, TRX, Metabolic, HIIT, Balance and Agility Coach, and Master Personal Trainer -500 Hour Experienced Registered Yoga Instructor thru Yoga Alliance 20 years experience -50 years in the Combative Arts, Master Boxing Coach teaching for 40 years
    Since starting Focus(Center)Fitness in 1997, Joe Rivera has been named "trainer to the stars" as well as "trainer to the trainers of the stars" by Shape Magazine.  Featured in magazines such as Time, Variety, Conde Naste, Hollywood Life and Maxim, this native New Yorker is the owner and founder of Focus (Center) Fitness, an integrated personal training company.  Joe is the creator of the highly popular L.A. BoX Camp and Yoga Burn classes (both taught in Los Angeles and in Europe) and is sought after for his fitness consulting by a variety of corporations, Gyms, and Yoga studios.   He is also a published free -lance writer of health and fitness articles, all of which can be found on E-how as well as his website: (focuscenterfitness.com).  Drawing on his expertise from a wide variety of disciplines, Joe's approach to fitness delivers dramatic results for his clients and keeps them motivated to not only reach their personal goals, but to surpass them.    Born and raised in the Housing projects of East Harlem Joe's study and practice of the Combative arts began over 38 years ago out of necessity. He first began studying under martial arts hall of famer and Tae Kwon Do grand master Richard Chun in NYC. While in College, fought on the St. Johns Karate team as a competitor under the supervision of Grand Master and multiple black belt hall of fame recipients, S. Henry Cho. After working security at some of NYC's hottest nightspots he decided to move away from traditional forms of Martial Arts and began training with master Tokey Hill (First American to win WKF World championship and to date has won more international metals than any martial arts competitor in the united states) on practical street fighting techniques. He was also training in American Combat (a form of combat developed as a practical fighting system used by the Military). At age 25 he began Boxing with Michael Olajide Sr at Kingsway Boxing Gym in Hell's kitchen. For the last 13 years he continued his Boxing training at the world famous Wild Card Boxing gym in Hollywood. It is owned by Hall of Fame boxing trainer Freddy Roach and home to World Champion Manny Pacquiao. He is the creator of KickBoX Burn a class that is taught here and in 5 locations in Europe and has traveled there to teach several seminars on Boxing as well as to certify over a two dozen trainers to teach his system. What is taught by Joe is only the best of what he has learned from his teachers. Since most of them are literally Hall of Fame inducted.... what you learn with Joe is the best of the best!!!
    ROCKSTARS Danny Carey -Tool Adam Levine - Maroon 5 Adam Duritz - Counting Crows ACTORS Allison Eastwood - Film Maker/ Actor / Playboy Centerfold Giada De Laurentis - Celebrity Chef Daryl Hannah - Actor Hannah Ahn-Celebrity Chef / Owner Crustacean Beverly Hills PROFESSIONAL ATHLETES Canelo Alvarez-World Champion Boxer Randy Wolf- Starting Pitcher Los Angeles Dodgers Doctors Dr. Rand McClain - World renowned anti-aging, sports performance , and HRT specialist...also best selling author of "CHEATING DEATH" Dr. Bradley Jabour - NueroRadiologist UCLA Medical Board Dr. David Saperior - Nuerologist Dr. James Samuelson- General Practitioner St.John's Attorneys Robert Stulberg Esquire - Entertainment Law Twentieth Century Fox also everyone from Teachers, Writers, Architects, Executives, stay at home Moms, designers, and everyone in between

    Services offered

    Mixed Martial Arts
    Personal