Cross Fitness

Cross Fitness

5.0 (2)
1 employee
12 years in business

About this pro

I've been honored to receive recognition as Minneapolis' Best Personal Trainer in 2021, 2019, 2018, and 2015. My fitness model and PRIMEpathway protocol enables me to deliver superior, lasting results.

Any trainer can create a workout. I work diligently to ensure clients do the right workouts for their body type, understand the mechanics of fitness and nutrition, and adopt the lifestyle changes needed to reach their goal.

Few things bring me more joy than helping people achieve their goals. I've helped some clients lose 100 pounds and others prepare for physique competitions. I enjoy working with people, no matter what condition they're in. 

You can find more reviews, testimonies, and information at

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Minneapolis, MN 55410
Email verified
Phone verified

2 Reviews


  • Polly Mathison

    I began my weight loss/get fit journey in February 2019. I went to the club 6 days/week, walking on the treadmill for @5 miles and circuit training. After a few months my progress slowed and I wasn’t gaining any muscle tone. I noticed Joe training another member on several occasions. In my first four months working with Joe, I went from over 30% body fat to 12.5% and gained a fit and muscular physique. Joe also helped me with my diet, still lower carbs but higher protein and a new vitamin regime. It’s helped me tremendously- strong hair, and nails, great skin, too! He also helped me with my sleep, I went from Spending over 12 hours a night in bed to a healthy restful 7-8 hours of sleep. I now receive many comments and compliments from friends & acquaintances at my favorite restaurant. I frequently promote Joe and share his contact information with many. He’s the best Personal Trainer in the city - and more! Polly M.

  • Mike Beck

    I was completely overwhelmed at the idea of going to a gym but my attempts at losing weight had stalled and I was desperate for some help. I had never worked out a day in my life, and was faced with what felt like an insurmountable task of ever being healthy. I was literally frightened at the prospect of trusting another person with my (lack of) fitness! Joe has been my personal trainer for 15 months now. The results I have achieved are amazing and are largely due to Joe's perfect combination of diverse methods, individualized exercise programs and challenging yet achievable goal setting. I've blown past many of the goals we set together. I've lost 75 pounds. My body fat is in single digits. I've gained tremendous knowledge and ability to eat healthy, sleep well, and live an active lifestyle I never dreamed was possible. Joe is a gifted instructor with a keen eye for form, and for what will work for me personally. I have never felt more flexible and strong! I look forward to every session and can't wait to see what we can achieve together in the months and years ahead! Not only does Joe bring enthusiasm and a sense of humor to our sessions, he also brings a broad understanding of joint and muscle anatomy and function. His professionalism, extensive knowledge, and enthusiastic commitment to his work provide the perfect scenario for success and sets foundations for my new, healthier life. Sometimes, someone comes into your life that changes everything, raises the bar, makes you laugh, feel comfortable, and encourages you to feel capable of achieving goals beyond your own belief. In my life, that person is Joe Cross. He is one of the most incredible people I know, an absolutely selfless person. He has changed my life. Joe is not just my trainer, he is my training partner. We both invest in this partnership, and that is why Joe is the best at what he does. I highly recommend Joe for anyone looking for a personal trainer. You won't be disappointed. Instead, you'll be amazed and what you can achieve with him as your partner!

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What is your typical process for working with a new student?

I begin with an evidence-based fitness assessment and consultation. I must understand the core motivation and clear goal of my client to deliver maximum value. If I can deliver more value than anyone else, I take them on as a client. If I can't, I'll send them to someone who can.

What education and/or training do you have that relates to your work?

I carry an ACE personal trainer certification, with emphases in fat loss and older adult training. ACE represents the top personal training certification in the industry.

In addition, I have earned certificates and completed courses for Strength Training Anatomy, Optimal Strength Training, Nutrition Coaching, FallProof Balance and Mobility, and Strength Training Over 50.

I have placed at the top of numerous physique competitions lowering my body fat to under 4% for each one.

Do you have a standard pricing system for your lessons? If so, please share the details here.

Pricing changes some based on the length of the desired program (number of sessions purchased). I present multiple options during the complimentary consultation. 

How did you get started teaching?

I started professionally in personal training after fulfilling my work as an officer in the US Marine Corps. I had used fitness to benefit my own life since age 14. When I began training others, I did so mainly to support my new family. But after a few months of seeing people achieve their goals, I fell in love with the process. So, I doubled-down and became a student of personal training and performance coaching.

I now use my skill to coach clients locally and in companies across the country.

What types of students have you worked with?

I have worked with people of all ages and all walks of life - from local celebrities to business professionals to stay-at-home moms. I can help anyone succeed who has a genuine desire to do so and a willingness to learn how to do it.

What advice would you give a student looking to hire a teacher in your area of expertise?

Make sure the trainer you hire has the right credentials and the right experience for you. Go through a consultation and determine if your personalities mesh. It takes a real relationship of trust to achieve your best results. Don't be afraid to ask questions. And if the trainer doesn't ask you good questions, look elsewhere because it is absolutely critical for your success.

What questions should students think through before talking to teachers about their needs?

When you show up for an initial consultation, don't be afraid to ask the trainer these questions:

How do you train yourself?

What tools do you use to help your clients succeed?

How do you track progress and measure results?

Can you tell me about a recent client who has acheived the results I want?

Lessons offered