Focus Center Fitness

My process is simple...Assess where they presently are, Assess what their goals are... then create a program that will not only help them reach their goals ...but go beyond them

- 30 years as performance, TRX, Metabolic, HIIT, Balance and Agility Coach, and Master Personal Trainer -500 Hour Experienced Registered Yoga Instructor thru Yoga Alliance 20 years experience -50 years in the Combative Arts, Master Boxing Coach teaching for 40 years

Since starting Focus(Center)Fitness in 1997, Joe Rivera has been named "trainer to the stars" as well as "trainer to the trainers of the stars" by Shape Magazine.  Featured in magazines such as Time, Variety, Conde Naste, Hollywood Life and Maxim, this native New Yorker is the owner and founder of Focus (Center) Fitness, an integrated personal training company.  Joe is the creator of the highly popular L.A. BoX Camp and Yoga Burn classes (both taught in Los Angeles and in Europe) and is sought after for his fitness consulting by a variety of corporations, Gyms, and Yoga studios.   He is also a published free -lance writer of health and fitness articles, all of which can be found on E-how as well as his website: (focuscenterfitness.com).  Drawing on his expertise from a wide variety of disciplines, Joe's approach to fitness delivers dramatic results for his clients and keeps them motivated to not only reach their personal goals, but to surpass them.    Born and raised in the Housing projects of East Harlem Joe's study and practice of the Combative arts began over 38 years ago out of necessity. He first began studying under martial arts hall of famer and Tae Kwon Do grand master Richard Chun in NYC. While in College, fought on the St. Johns Karate team as a competitor under the supervision of Grand Master and multiple black belt hall of fame recipients, S. Henry Cho. After working security at some of NYC's hottest nightspots he decided to move away from traditional forms of Martial Arts and began training with master Tokey Hill (First American to win WKF World championship and to date has won more international metals than any martial arts competitor in the united states) on practical street fighting techniques. He was also training in American Combat (a form of combat developed as a practical fighting system used by the Military). At age 25 he began Boxing with Michael Olajide Sr at Kingsway Boxing Gym in Hell's kitchen. For the last 13 years he continued his Boxing training at the world famous Wild Card Boxing gym in Hollywood. It is owned by Hall of Fame boxing trainer Freddy Roach and home to World Champion Manny Pacquiao. He is the creator of KickBoX Burn a class that is taught here and in 5 locations in Europe and has traveled there to teach several seminars on Boxing as well as to certify over a two dozen trainers to teach his system. What is taught by Joe is only the best of what he has learned from his teachers. Since most of them are literally Hall of Fame inducted.... what you learn with Joe is the best of the best!!!

ROCKSTARS Danny Carey -Tool Adam Levine - Maroon 5 Adam Duritz - Counting Crows ACTORS Allison Eastwood - Film Maker/ Actor / Playboy Centerfold Giada De Laurentis - Celebrity Chef Daryl Hannah - Actor Hannah Ahn-Celebrity Chef / Owner Crustacean Beverly Hills PROFESSIONAL ATHLETES Canelo Alvarez-World Champion Boxer Randy Wolf- Starting Pitcher Los Angeles Dodgers Doctors Dr. Rand McClain - World renowned anti-aging, sports performance , and HRT specialist...also best selling author of "CHEATING DEATH" Dr. Bradley Jabour - NueroRadiologist UCLA Medical Board Dr. David Saperior - Nuerologist Dr. James Samuelson- General Practitioner St.John's Attorneys Robert Stulberg Esquire - Entertainment Law Twentieth Century Fox also everyone from Teachers, Writers, Architects, Executives, stay at home Moms, designers, and everyone in between